Baldomero Toscano, former director of Mediaset, talks about Belén Esteban: "The network has to be grateful to her"

Belén Esteban has managed, after many years working on the small screen, to become one of the most iconic characters on television in Spain.

Oliver Thansan
Oliver Thansan
01 February 2024 Thursday 16:10
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Baldomero Toscano, former director of Mediaset, talks about Belén Esteban: "The network has to be grateful to her"

Belén Esteban has managed, after many years working on the small screen, to become one of the most iconic characters on television in Spain. The one from Paracuellos del Jarama is no longer only a recognized collaborator of programs, but she has also become a successful businesswoman and a reference on social networks. Her influence is undeniable, and this has been recognized by a former director of Telecinco, the network in which 'the people's princess' has developed most of her professional career.

It was on June 23, 2023 when Sálvame said goodbye to all its viewers, after more than fourteen years on the air. Its collaborators and workers were totally devastated after learning of the decision of the Mediaset leadership to dispense with this program. But many of them took on new challenges, as is the case of Belén Esteban, who signed up for Netflix along with seven other iconic collaborators of the network to film Sálvese donde puede, a new reality show.

The truth is that Belén has had a great impact on television in our country, and this has been recognized by Baldomero Toscano, former director of program production at Mediaset. The businessman has spoken again through Radio Isla Cristina about the current situation of Telecinco and its audiences. In the last program, he spoke about Belén Esteban, and he had some very positive words about her and her figure.

"Belén Esteban is an incredible character. She has no secret, nothing more than that, she has never lied to the camera. She was Belén Esteban and Spain bought her. Being in the limelight for more than 25 years, being a girl from the neighborhood, "He is prodigious. He has all my respect and admiration," he explained about his work on Telecinco and the fame he has achieved throughout our country.

On the other hand, Toscano considers that Mediaset owes a lot to the television collaborator. "Belén has something very important. On television the look is very important and Belén was born with that innate ability to look at the camera like this and to express with her gaze, with her eyes. There is her television journey. Belén has given us many successes "The chain has to be grateful to those people who make them successful," he said.

On the other hand, the manager assures that he believes that Belén will continue working even if she does not need it. "Belén has known how to earn money and keep it, despite how much Toño Sanchís stole from her. I think Belén no longer needs to work every day of her life, but she will continue working because she is a lady who likes her job and likes to work , do what you have been doing," he expressed.

To finish, Baldomero opened up about how she is a television collaborator for those people she cares about and how she cared about him. "When I had a fairly serious illness, Belén called me to see how she was doing. She is attentive to her affections and her people," she stated, ensuring that behind the television 'beast' you can meet A great person.