If there is an iconic product in the Charlotte Tilbury beauty universe, it is her Magic Cream. The favorite make-up artist of Hollywood stars put this moisturizing cream on sale for the first time in 2013. Its ability to reactivate the skin in just 28 seconds and leave a very flattering luminous effect is the key to understanding its success: a jar is sold per minute around the world. A product that celebrities such as Lily James, Kate Moss or George Clooney use daily and that the British businesswoman herself created to transform the dehydrated and tired skin of the models.
Ten years after the launch of the "Instant Change Miracle Cream," Tilbury launches a version inspired by their award-winning product. This is the Magic Water Cream, a light treatment that hydrates, smoothes and plumps the skin with immediate effect. The British company has worked with the most outstanding scientists in the sector to obtain a light and elastic gel that hydrates deeply.
Charlotte herself stated during the launch event -which took place last May in London- that her goal when she created her brand ten years ago was that girls and boys from all over the world could have access "to the best skin care routine fur". As she assured her: "good care can change your skin". Hence, she is always in constant contact with her team of scientists in order to improve her products and put on sale new products such as Magic Water Cream, whose motto is "moisturizes like a water cream and revives like a magic cream". ".
As a makeup artist who works behind the scenes with all skin tones, Tilbury has seen the needs of skin after constant exposure to air pollution, air conditioning or travel. Lack of sleep also makes the skin look dehydrated. Some signs that leave much more visible pores, redness, dryness, flaking or increased dark circles. For this reason, she has formulated this revolutionary product that is indicated for all skin types and that has all the numbers to match the success of the Magic Cream. “I call it the magic fountain of youth and luminosity in a jar!” says the businesswoman excitedly.
The Magic Water Cream is formulated with a waterlocking fusion technology that floods the skin with micro-droplets of hydration and helps train the skin barrier to retain more moisture. It also contains Niacinamide to refine the look of pores and a cross-sectional blend of Bio and Replexium™ peptides to reduce the appearance of fine lines and wrinkles and help improve skin barrier function for firmer, more radiant skin.
As detailed from the company, the use of the cream guarantees 100 hours of hydration. In just 28 seconds, pores are reduced by 54% and skin tone appears 69% more even. In just four weeks, redness is 100% reduced and skin texture appears 74% smoother. And in six weeks the skin looks six times much firmer and more elastic.
To obtain this result, the key is to apply the product correctly. The first step is to start at the bottom of the cheek and slide the cream up and towards the temple. With the fingertips, work from the center of the face towards the cheeks to stimulate microcirculation in just a few seconds.
The cream is then spread along the cheekbones, followed by defining the jawline by lightly pinching each side and smoothing the area in a sweeping motion.
The next step is to smooth the forehead in circular motions towards the temples. Finally, the routine focuses on the neck and décolleté with a massage in an upward motion.
Charlotte Tilbury's new product will be on sale this coming August 31 on its website for a price of 95 euros (50 ml); 85 euros if the refill format (refillable) is chosen and 32 euros for the 15ml version.
