In this video, Professor Pablo Foncillas explains the secret that makes companies succeed. "The process of changing a company in digital transformation without storytelling, the art of telling stories, is like trying to teach a fish to fly, an unattainable and possibly absurd chimera," he says.
It is crucial because digital transformation is presented as the great challenge of our era. And because "narrative has always been one of the art forms present in our culture and society." "Stories are a powerful language," she insists.
A recent article by Frances that also put the energy of the organization to work.
History is not the only factor to take into account. "We must combine a clear and convincing mandate, describing the path forward in a rigorous and optimistic way while honoring the company's past," continues the researcher. Embracing successes, but also failures. With honesty and perspective.
Why is it so important to do so? The answer, in the video...
