The idea of ​​a Swedish brand to sell electric cars: low prices and Ikea-style assembly

Electric mobility has come to stay.

Oliver Thansan
Oliver Thansan
24 April 2023 Monday 06:07
39 Reads
The idea of ​​a Swedish brand to sell electric cars: low prices and Ikea-style assembly

Electric mobility has come to stay. Consequently, there are more and more models on a market where manufacturers are struggling to find sustainable alternatives. The last brand to present its electric vehicle was the Swedish Luvly, which has baptized its car as Luvly 0, a small model that stands out for imitating the Ikea formula: assembly by parts.

Luvly 0 is characterized by its simplicity in its design, a kind of square cube with space for two passengers and a trunk with a capacity of 267 liters, enough for a small purchase or for a couple of not too large suitcases. It is a model similar to the Smart, common on Spanish roads for years.

This electric particular measures 2.70 meters long, 1.53 meters wide and 1.44 meters long. It weighs less than 400 kilos, an advantage for its consumption: 6 kWh per 100 km, the brand details.

The autonomy would reach 100 km, so it could not be used for excessively long trips, perhaps its usefulness is greater for moving around the city. Its top speed is 90 km/h. Another issue that stands out is its price: 10,000 euros, although distribution costs could increase its cost.

The Luvly 0 is assembled Ikea-style: by pieces, only in this case it is not a piece of furniture or a sofa. The Swedish company's idea is to send the vehicle packaged in parts. In any case, it would never be the user who would assemble it, because this is too complicated a task.

Experto would assemble the vehicle in centers throughout different countries, although the locations are not detailed on the website, although the buyer's place of residence is requested.

Despite this particular form of assembly, its promoters assure that it is a completely safe vehicle: “We have created a technical solution that is light but heavy on protection. We call it 'slow formula racing technology' and it's the key to giving our Luvly O best-in-class safety."

It is not the only time that someone tries to imitate the Ikea model. Earlier, Ryan Schlotthauer, a design student at the College for Creative Studies, in Detroit (USA) devised a sustainable and economical vehicle for his final degree thesis, which could be assembled at home as if it were an Ikea piece of furniture. .

The Renault Höga was designed to make urban journeys, but it was never manufactured and only remained in the investigation of this American student.