The main topic addressed was the transformation that companies are currently undergoing in their B2B (business to business), B2C (business to consumer) and D2C (direct to consumer) strategies and business models.
The event, which was sponsored by Oct8ne, Janis and Ringover, and collaborated with Jovempa and WIM Group, the ecosystem of digital companies created by Webimpacto; It welcomed more than 110 executives from Alicante companies from all sectors, including CEOs, commercial directors, logistics directors, marketing and communication directors, e-commerce managers and export managers from the province of Alicante.
The speakers talked about the most avant-garde solutions for the digitalization of businesses, such as technology and B2B platforms, which are key and essential for the growth and internationalization of companies and had an impact on the management of organizations, commercial networks, business strategy, billing and profitability of both offline and online businesses. A subject as booming as AI (Artificial Intelligence) was also addressed and how it is capable of helping human beings to be more efficient.
