In this video, Professor Pablo Foncillas tells us about the attention economy. "We live in a time where attention is a more valuable currency than bitcoin, especially for companies focused on the attention economy, such as social networks," comments the expert. Rather than reading a newspaper, many young people prefer to scroll on TikTok.
Does this mean a change in the information script? "Before, the ingredients were selected by traditional media, today it is the technological platforms that decide the menu," says the researcher. TikTok, Instagram, Twitter... "Although the origin of these algorithms is diverse, the result seems to be the same: a large amount of information that gives us the impression of having many options, but in reality, the variety of content is limited and similar, giving rise to a false sense of choice.
The real diversity of the content we consume is not as wide as it seems, Foncillas points out. What ends up causing this? The answer, in the video...
