In this video, Professor Pablo Foncillas tells us that Netflix has gained an unprecedented competitor in the battle for users' attention. And this rival is none other than Tiktok, the Chinese social network. Because?
Since the American platform offers a wide variety of content, the choice time is also very high: up to 50 minutes per week on average. On the other hand, Tiktok videos last only 20 seconds and allow the social network to understand customer preferences much faster. Therefore, you have to spend less time (or none at all) deciding what to watch.
What impact does this have on users' attention power? Are we becoming passive spectators? The answer, in the video...
