Cinesa, the leading film exhibition company in Spain, has launched the Cinesa Unlimited Card, the first cinema subscription plan in the country. The company has officially presented this program this morning in Madrid in an act that has been attended by the Spanish actors Luis Tosar and Aura Garrido, who have sponsored the initiative.
Cinesa Unlimited Card, which is now available in 10 Cinesa cinemas in the Community of Madrid and Catalonia – Cinesa Nassica, Cinesa Manoteras, Cinesa Las Rozas, Cinesa LUXE La Moraleja and Cinesa LUXE Oasiz (Community of Madrid) and Cinesa Diagonal Mar, Cinesa Diagonal , Cinesa Parc Vallès, Cinesa LUXE La Farga and Cinesa LUXE Barnasud (Catalonia) – will be activated gradually in the following weeks in the rest of the company's complexes.
The new subscription plan allows the user to access Cinesa cinemas to enjoy all the premieres as many times as they want and without time restrictions. This includes the viewing of all the new films available on the billboards of each cinema, except for special content such as operas, documentaries and other screenings belonging to its alternative programming. This subscription plan also allows you to reserve any seat in the theater, including VIP seats, through the Cinesa app, the exhibitor's website (www.cinesa.es), the kiosks and the ticket offices of its cinemas.
“Unlimited Card is Cinesa's response to the evolution in existing tastes and preferences in a sector as changing as the Seventh Art. Our company has always tried to adapt to new trends and provide our customers with a cinematic experience that goes beyond just watching a movie. And with this launch we achieve precisely this: reinventing the way of consuming cinema with a pioneering and innovative proposal in our country which, in addition, we are sure will mean confirmation that cinema is more alive than ever", Ramón Biarnés explained. , Managing Director of ODEON Cinemas Group.
To contract the Cinesa Unlimited Card plan, the user must register at cinesa.es/unlimited. Individual and non-transferable, the Unlimited Card can be used at any cinema that the company currently has in the country (except Cinesa El Muelle and Capitol).
The Cinesa Unlimited Card program is available in two formats: Standard and LUXE. The first allows access to the company's standard rooms for 15.90 euros per month and also to the LUXE rooms with a surcharge. By contracting the second, at a price of 18.90 euros per month, the viewer will be able to access, in addition to the standard rooms, the LUXE rooms - with reclining seats and individual tables for the consumption of food and drinks -. Unlimited Card also offers the hiring of an annual fee with a more adjusted price. The Standard format can be purchased from 149 euros and the LUXE from 189 euros.
In the case of wanting to access one of Cinesa's premium theaters – DBOX, DOLBY, IMAX, SCREENX and iSENSE – an additional supplement will be charged.
Contracting the Cinesa Unlimited Card also offers users the chance to get invitations to special passes, as well as being able to enjoy their classic menu – made up of popcorn and a medium-sized soft drink – at a special price.
