A new ecosystem in which a reasoned beauty reigns, guided by connection, transparency and an undeniable joy of living, to inspire a better future for all. This is the purpose of a firm that maintains that healthier and more luminous skin begins with its resilience or ability to evolve in a healthy way and grow even in an adverse environment. This is what Lindsay Azpitarte, founder of Ulé and Ainhara Viñarás, co-creator of the Shiseido Group's new cosmetic brand, believe.
The skin is resilient by nature, since it is one of the most resistant organs in our body because it is constantly subjected to stress situations, both external and internal. It is able to withstand different types of trauma, fluctuating factors, imbalances and adapt to a changing environment. And it has many mechanisms to cope with various stressful situations. For all these reasons, Ulé formulas are made in a technological and scientific way with at least 96% ingredients of natural origin to treat the skin's resilience at a molecular level.
Ulé is the first cosmetic brand on the market that integrates vertical crops into skin care, surpassing all limits. Its formulas are born in revolutionary eco-cultures where whole, pure plants are collected and extracted. Indoor and high-tech, vertical cultivation is a true agrological and technological advance both in terms of eco-responsibility, efficiency and safety.
First, the highly controlled indoor environment of vertical farming reduces water consumption by 95% compared to other types of production. The water it uses evaporates from the plants, is captured and reused. Additionally, by growing the plants on top of each other, rather than in traditional horizontal rows, a soil- and pesticide-free environment is created. Botanists can control the environmental conditions so plants thrive, meaning they can grow different and even exotic plants in a single crop, and customize an environment for each plant's individual needs. This allows transportation and the carbon footprint to be minimized.
On the other hand and beyond the environmental impact, vertical crops open an infinite range of possibilities for botanical cosmetics, guaranteeing 100% pure, traceable and fresh extracts. Ulé botanists are able to isolate the entire plant and extract hundreds of active molecules in the safest and most sustainable way possible.
Now, what makes this proprietary and innovative cultivation result in resilient, healthy, strong and visibly soft and luminous skin? Ulé formulas are powered by the Pure Botany Blend, a trio of highly efficient plants that work in synergy for optimal performance: Coleus to protect, Centella to regenerate and Tulsi as an anti-oxidant. These three main plants, which grow in vertical crops, are harvested by hand and cold-ground with a patented maceration process that allows them to be used from the root to the leaf, and provides a 55% concentration in their serums.
The reality is that most treatment products available on the market contain a small amount of plant molecules, that is, a weak extraction that does not allow the maximum benefits of the plant to be provided. But, thanks to vertical crops, Ulé is able to reveal the full potential of nature to offer greater molecular diversity in its products. In total, the firm identified more than 139 skin-nourishing molecules and has created a new ingredient in INCI, Coleus Forskohlii extract, never before used in cosmetics.
Ulé's pure botanical blend teaches our skin to recover its natural and powerful capabilities. Not only does it improve its appearance, but it trains it to reach its maximum potential. Inspired by nature's own ability to adapt and defend itself from its environment, the formulas activate the skin's three essential functions to help it regenerate, eliminate aggressors and protect it from future damage. This pro-resilience strategy to improve the appearance of the skin increases cellular protection by 35% (Coleus), cell renewal and collagen by 28% (Centella), and the skin's own antioxidant defense by 35% (Tulsi).
To the Pure Botany Blend formulation present in all its products, Ulé adds highly effective and 100% traceable active ingredients to obtain specific benefits according to the needs of each skin type. Its soft neroli fragrance, for example, encourages relaxation, lifts your spirits and promotes greater well-being.
Each drop of Ulé contains the highest levels of vitamins and minerals to nourish and protect the skin while providing a sensoriality that only the je ne sais quoi of nature can offer. Something made possible by Ulé's 12 products, divided into four different ranges. They arrive in packaging with a reduced environmental footprint.
Healthy skin begins with a good foundation and that is why the company's “Essentials for the Biome” maintain the integrity of the skin barrier, protect the skin from environmental damage and make it better prepared to receive the benefits of the rest of the treatment. . The highly concentrated “Active Serums” can be layered, combined and used cyclically to meet the needs of each skin type and lifestyle. Each serum is made with a unique blend to improve the skin's resilience and restore its essential functions, enriched with active ingredients that provide extraordinary benefits. They are clinically shown to combat the signs of aging while strengthening the skin barrier for supple, hydrated skin that looks strong and healthy, regardless of skin type or lifestyle.
As we age, the skin's natural ability to protect itself decreases. For this reason, Ulé “Fortifying Creams” are made with a unique combination of specific active ingredients that powerfully reinforce and strengthen the skin barrier, while improving its natural resilience. They hydrate and nourish it, leaving it soft, smooth and perfectly prepared to withstand stress.
Because beauty starts from within, Ulé's “Nutri-Cosmética”, the fourth and last of its ranges, is formulated in collaboration with renowned nutritionists to help achieve more radiant skin and greater general well-being. With carefully selected vitamins, superfoods and essential minerals to fill nutritional and immunity deficiencies, as a way to support skin health and radiance. This time, from the inside out. This is the case of Avoir it All, a multifunctional nutritional elixir that can be ingested and/or applied directly to the skin. When ingested, it helps nourish the skin from within and provides elements to fight oxidative stressors. Applied to the face and massaged, it complements the moisturizing treatment and immediately provides comfort and hydration to the skin. All these benefits are achieved by its composition based on grape, borage and sunflower seed oils, infused with Tulsi and Centella from the firm's organic cultivation.
