Atlético de Madrid informed its members this Friday, by email, of the consultation "on whether or not to return to the previous shield" that it will do this weekend and explained that the club, "depending on the results obtained, will make the decisions that are most convenient" for the entity "as a whole, maintaining the balance between the social, the economic and the sporting".
"During this period, relevant and risky decisions have been made, such as the change of stadium, the modernization of the shield and the hiring of coaches and players. All of them have always been adopted with the sole intention of guaranteeing the growth and future of the club," he said. Atlético in its note addressed to its members, who will be the ones who will participate in the non-binding consultation that will begin this Saturday at 10:00 a.m.
"In this line, the evolution of the shield was carried out, with the utmost respect for our hallmarks. Those colors that were not representative of Atlético de Madrid (yellow, green, brown and black) were eliminated in order to simplify the shield, but being very similar to the previous one both in its shape and in its general image", he recalled.
"The current shield has been welcomed normally by thousands of Atlético fans, as anyone can see in the stands of the stadium in any game, and the club has continued to grow in all aspects, but especially in the social sphere," he explained.
"With the same naturalness, the club has continued to develop product lines with shields from different eras and collections have been created recalling historical moments, such as recently the blue and white shirt with the original shield from 1903, for which some fans also show your preference", added the entity, referring to the kit it used on the 120th anniversary of its foundation, in the image and likeness of the first in its history, and which will be the second outfit in 2023-24.
"However, some fans think that it is necessary to return to the previous shield. We must rigorously assess the situation and quantify how many members consider it appropriate. If this is your case, you can manifest it through this consultation, which will be active without interruption, from Saturday June 24 at 10:00 a.m. to Sunday June 25 at 6:00 p.m., and in which members who were registered before 1:00 p.m. on June 23, 2023 may participate "He moved his fans.
"If, on the contrary, you are satisfied with the current situation or you consider that it is not relevant or appropriate to propose a new shield change at this time, you do not need to do anything," said Atlético, who concluded the last season with 137,631 partners.
"Based on the results obtained, the club will make the decisions that are most convenient for Atlético de Madrid as a whole, maintaining the balance between the social, economic and sporting aspects. A notary will duly record both the procedure used to carry out the consultation as the result thereof", he added.
In its statement, Atlético highlights the "extraordinary growth" of the club "in the last 15 years, managing to consolidate itself among the best in Europe."
"We are living, without a doubt, the best period in our history: 2 League titles, 11 consecutive seasons playing in the Champions League group stage, 6 European titles, a squad of enormous value, a new stadium, the sports city in Alcalá de Henares, the future City of Sports, worldwide brand recognition, an Academy with more than 1,500 boys and girls, enormous social growth...", he highlighted.
"All this has only been possible with institutional stability and rigorous and ambitious management, always making decisions for the benefit of Atlético fans, among whom there are different sensitivities and ways of living Atleti, and to protect the future of the club", abounded.
"This enormous growth has been accompanied by numerous initiatives to maintain and reinforce our hallmarks. Never before has our history and those who contributed decisively to forging it been so praised and remembered. This is demonstrated by the examples that follow one another throughout the stadium (from its own name, 'Metropolitan', to symbols such as the Atlético Aviación plane, the bear and the strawberry tree, Luis Aragonés avenue, the large flag, the letters 'Courage and Heart', the Metro station…), the emotional tributes to historical players, Atleti Territory, where our values and historical feats are collected, the recognition of the oldest members...", he valued in his statement.
