Digital acceleration has changed the way many businesses operate. For some, the step has been more natural, but there are industries that were based on face-to-face contact and have had to learn to adapt to the lack of interaction. Social networks have become the gateway to information for anyone with an internet connection. That is why becoming a benchmark is essential in the face of so much competition.
What started as a small project has organically reached more than 60,000 followers on Instagram, 60% of which came to his account after the pandemic began.
This advantage over its competitors has positioned the company as a benchmark in Barcelona, as it is the only one with a live portfolio of clients where the owner can see the reception of his flat and, therefore, can act with agility and speed in the face of any setback.
And the fact is that there is a market of “techy” people with a high purchasing power (and who at the same time are part of their audience) who prioritize online service and human attention, a combination that is undoubtedly difficult to achieve.
The Home Hunter, created by a married couple with the desire to revolutionize the real estate sector, has carved out a niche for itself in this niche market, becoming a benchmark and selling everything from small flats to multimillion-dollar buildings, just through its Instagram account. Because technology is not synonymous with impersonalization or coldness, but quite the opposite.
In this case, it is an intimate, close and friendly channel in which the followers see the immediacy that they so much need and the owners the transparency and trust that they want at all times.
But it is not only a matter of communication channels, but also of how they see their work, what they sell and how they do it. To provide an extra service and help their clients to sell, they began to decorate the properties, being pioneers in Spain with home staging, in a fresh way, with real furniture, and "real" decoration reflecting at all times the warmth of home.
This service prompted them to create a second company called Somos Nido dedicated to renovations and decoration, a combination that has made them a real estate agency for decoration lovers.
His Instagram accounts @thehomehunter_ and @somosnido are almost mandatory for any owner, renter or decoration lover to follow.