The balance of the newspaper's readers in 2023

The change of year invites us to take stock of what we have experienced and to set goals for the new year.

Oliver Thansan
Oliver Thansan
23 December 2023 Saturday 03:24
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The balance of the newspaper's readers in 2023

The change of year invites us to take stock of what we have experienced and to set goals for the new year. The hundreds of messages received during 2023 in the Reader's Ombudsman's mailbox allow us to outline the collective assessment that readers make regarding their newspaper and what they ask of it for 2024. Many of those who have written to me mention decades of affiliation to the newspaper, which has often been passed down from generation to generation. They feel, quite rightly, that they have the right to demand the highest quality from La Vanguardia. And the more than 100,000 new digital subscribers also legitimately claim it.

In summary, I think they expect their newspaper to be impartial and objective, to not limit itself to reporting but to help analyze and understand reality, to be socially sensitive and to be written in precise and impeccable language. And they have written to me when they believed that we failed them in these commitments. Their messages have not only alerted us when we were not complying, but have also allowed us to correct errors or have provided new approaches to the information.

Along with the complaints, numerous emails have also arrived that included congratulations to the newspaper as a whole and to editors or columnists in particular. And when the matter for which they contacted me went beyond a specific complaint and they pointed out with arguments an underlying issue or a proposal for improvement, those responsible for the different sections have evaluated them.

In addition to purely journalistic issues, the emails received confirm that many of our most loyal readers are also fans of the newspaper's hobbies and other services and when something did not add up they have been the first to detect it. Another focus of attention that has been confirmed as essential in the face of the incessant increase in digital subscriptions is technology, essential so that digital subscribers can read us without problems. A front that adds to the distribution of the printed edition to the doors of print subscribers, who demand maximum reliability and quick attention when an incident occurs.

Readers have once again demonstrated their close connection with the newspaper, but they have also expressed that they expect maximum rigor and quality in return. A commitment to renew in 2024.