Renewed concepts and ideas, advances in science and technology, updating of assets... Wellness and cosmetics are constantly evolving and give a lot to talk about. These are some terms to catch up and even move forward into the future.
Glass skin is not new, but makeup artist Pat McGrath has taken it to another level with the impressive work that was marked at the Maison Margiela show. The beauty world, obsessed with knowing how she had done it. A thousand theories, essays and speculations on the networks until Pat resolved the doubts with a masterclass. The secret? A lot of patience and a personal mixture made with four peel-off masks and distilled water that is applied with an airbrush in 7-8 layers while the model dries them. Try it at home? Professionals can take more than an hour and a half... Of course, the result is pure poetry.
A new category of antioxidants of microbial origin to combat photoaging caused by ultraviolet radiation. “It is based on the use of metabolites synthesized by bacteria to protect photooxidative stress. It is a good bet to complement sun protection formulas,” predicts Sara Jiménez, communications director of the Beauty Cluster.
“They are a technology that is gaining momentum in various industries, including pharmaceuticals,” explains Sara Jiménez. It is a virtual replica of a product, service or process that simulates its behavior in order to monitor it and thus improve its performance and effectiveness.
It seems like something out of a Big Bang Theory episode, but, according to Guerlain, discoveries in the specific field of quantum biology applied to skin cells are opening new horizons in the field of cosmetics. In its latest launch, Gold QuantumTM technology enhances the properties of the Dendrobium Nobile orchid.
AI, digitalization and algorithms are everywhere, but the consulting firm Mintel affirms that consumers are looking for something more and are willing to pay for products or services that offer them a more human and close treatment. It is one of the trends of the year and brands take note to balance technology and the human factor.
Tech devices aim for individualized and AI-enhanced experiences and connect to an app that uses skin scans to make recommendations. There is also talk of phygital exploration (a mixture of physical and digital). Virtual fitting rooms will multiply your realism and reach almost everything. In the hair salon, for example, mirrors will be smart and will store personalized treatments and recommendations that will be unique for each client. And, of course, we will know exactly what the cut and color will look like before the stylist cuts our hair.
The race against the signs of aging does not rely everything on antiaging and opts for proaging, a form of self-care with positive connotations that goes beyond cosmetic routines – which it has and are very good – to focus on health and well-being of the skin. Its pillars: healthy eating habits, exercise and a good night's rest. His philosophy: a more integrative vision of beauty conscious of the different stages of life and hormonal changes.
Another buzzword is longevity: “It's one of the fastest-growing movements in the beauty and wellness industries, with multigenerational consumer interest in biohacking and age-reversing practices at an all-time high. high,” says Justin Boxford, global president of Estée Lauder.
