Since the beginning of history, animals have always been at the side of human beings, helping them in hunting, gathering, fishing... an unstoppable duo. Although the evolution and advancement of technology have displaced the need for this animal help, in the 21st century, companion animals come to cover a much more intimate need in people's lives. Today, the function of pets has transcended mere usefulness as a tool to locate oneself in the emotional and psychological field. This phenomenon, accelerated by the Covid pandemic and the search for unconditional companionship, highlights the human need for connection with living beings.
Peludos is La Vanguardia's innovative approach to the world of pets and aims to capture the spirit of the contemporary era, emphasizing values of solidarity, empathy and love for animals. Crucial principles for current social cohesion, which evidence a broader understanding of the interdependence between human and non-human beings.
“They are not there to watch the house; "They are part of the family", "We put Spezi's car next to the bed and we all sleep better", "My dog Elvis has put order in my life", "I go to therapy, but Mojito has helped me a lot to feel better" ”. These are statements by Octavi Pujades, Paula Koops, Ernesto Sevilla and Miriam Alegría in the first interviews with celebrities and influencers who are an essential part of the vertical. Interviews that explore the idea of companion animals as basic pillars of happiness and human well-being.
Peludos comes with a spirit of solidarity, empathy and love for animals, from a more human, close and even happy and fun perspective. We will explore how all animal stories are closely related to philosophy, we will discover anecdotes, we will offer advice from veterinarians and experts to provide them with the best care and, of course, we will have fun with videos that will brighten our day watching the furry animals doing and undoing a thousand pranks.
Solidarity will also be the central axis. From this vertical we seek to contribute our grain of sand to help shelters and associations to disseminate cases of animals that urgently need to be adopted. And the main driving force behind Peludos is the love for animals. A positioning that reinforces La Vanguardia's commitment to society and coexistence with the beings that live on the planet.
Peludos transcends the content that is usually written about companion animals, representing a call to value the importance of pets as members of the home and reflections of our emotional and ethical evolution. By adopting this approach, La Vanguardia not only reinforces its commitment to society, but also aligns itself with a future vision where empathy, solidarity and love overcome barriers between species, and promotes a more inclusive and conscious coexistence in our society. planet. In short, a reminder of how deeply connected we are to life in all its forms.
