The grants, which can be applied for online from March 7 to April 3, will cover expenses that are used to prepare digital transformation, communication or digital marketing plans; to generate content, advertising or reports, or to develop online sales channels, whether they are their own or on existing platforms.
Retail establishments located on the ground floor, municipal market stalls, and services such as hairdressers, restaurants, auto repair shops, veterinary clinics, and dry cleaners, among others, may apply for subsidies.
This economic aid is part of a broader package of measures promoted jointly by the Directorate of Commerce, Restoration and Consumer Services and Barcelona Activa, which also includes the necessary advice to create a digitization plan and access to a training catalog with more fifty online courses.