COVESA is a group of Ford Official Dealers made up of 9 centers in the provinces of Barcelona and Girona. Thanks to its long history, its way of working and the recognition it has achieved, it has been and is one of the most important automotive groups in Catalonia and the country.
COVESA, due to its continuous evolution in the market and current trends, has become a benchmark for many business groups. After assuring that the work team and trust in people are essential for proper functioning, Tomàs explains his current perspective of the market and the automotive sector.
We will know the demands that the company faces and the current situation of uncertainty. Jansà tells us that the trends have changed, people are going from being the owner to being the user.
However, both the Ford brand and the COVESA group are constantly evolving, offering various models and ranges of vehicles that perfectly adapt to current demand, such as the Ford KUGA plug-in hybrid. Thus, even though the automotive sector is in a time of change, the director explains that they continue to respond effectively with various options for their customers, such as the purchase of new vehicles, used vehicles, leasing, among others, as well as the relaunch of COVESARENT, its rental car and subscription channel.
