Adidas has announced this afternoon at 6:00 p.m. the opening of its first flagship store in Barcelona through a Gallery Session, a format that includes musical recordings made inside a shop window, this time starring the fashion rag man Morad.
This type of announcement/performance is developed by the Acid House Barcelona studio, based in Poblenou. Artists such as Julieta Venegas, Amaia or Mala Rodríguez have participated in previous spots.
The spot coincided with the presentation of a special version of one of his most famous songs, Mama tells me, through the YouTube channel.
The store will feature a corner dedicated to the artist where fans will be able to find the new limited edition "adidas x MDLR" football shirt, made from a joint collaboration between the sports brand and Morad himself.
The exclusive launch aims to connect with the younger generation by combining the world of fashion, football and of course music.
