Dressed in a turban, La'eeb, the mascot of the World Cup in Qatar, has already been unveiled at the opening ceremony of the event. When he introduced himself, FIFA explained that he is a figure "from the metaverse of pets, a parallel universe that cannot be described in words and that everyone can imagine as they want."
"La'eeb encourages everyone to believe in themselves. The time has come to spread the joy of soccer throughout the world," insisted the international institution that organizes the highest soccer competition in the field of national teams.
In a statement, FIFA explained that La'eeb means "skilled player" in Arabic. In fact, in some of the icons of the competition he can be seen accompanied by a ball.
"I'm sure fans around the world will love this upbeat and fun character. La'eeb will be essential in helping us engage fans of all ages in the fantastic experience of this FIFA World Cup," said Khalid Ali. Al Mawlawi, Deputy Director General of Marketing, Communications and Experiences of the Supreme Organization and Legacy Committee.
At the time, FIFA said that La'eeb has a "youthful and fun character, who infects security wherever he goes." Her image is present in the different social networks of the football event.
