Real Madrid - Barça is just around the corner and, like every classic since Spotify is the main sponsor, the Blaugrana club will wear the logo of a music star on its shirt. On this occasion, the chosen one is the Colombian Karol G, the Latin singer with the most views during the last four years on the music platform.
For the first time since this commitment to an artist with Drake began, it will be the entity's women's team that will debut the special edition of the jacket. He will do it this Saturday in the League F match against Villarrel. A week later, on Sunday the 21st, it will be the first men's team that will wear the same emblem on its chest in the shape of a wired heart.
"The heart symbol represents what became the 'Bichota' style, a moment in my life where I found strength, resilience and support," says the singer of songs like PROVENZA, TQS or QLONA in the statement provided by the club. Catalan, in addition to giving thanks for being able to appear on the front of "a t-shirt that so inspires that same energy." Karol G appears in the promotional video and Alexia Putellas, Lamine Yamal, Raphinha, Lucy Bronze, Salma Paralluelo and Robert Lewandowski appear as Blaugrana representatives.
Barça points out that the new logo change "wants to pay tribute to those people who change the rules of the game, who overcome barriers and who leave a legacy for the new generations to express themselves as they are." At the same time, he indicates that the woman also known as La 'Bichota', as well as the Barça players, are an inspiration for many people and that the Colombian's role has been key in taking Latin music to new heights of success. global.
"The choice of an artist as renowned as Karol G helps us, with Spotigy, to create synergies beyond sport and to connect with a new generation of Blaugrana fans around the world," underlines Juli Guiu, vice president of marketing at the club. club. It will be Karol G's first 'presence' at the Bernabéu months before he is in situ at the Madrid stadium to give four concerts from July 20 to 23. Tickets are sold out.
Barça is putting on sale this Friday two exclusive editions of the shirt that can be purchased in physical stores or through the website; the FC Barcelona x Karol G Limited Edition, with a circulation of 1,8999 units in match quality, and the FC Barcelona x Karol G Signed Limited Edition, the most exclusive, of 22 units, also in Match quality and with the signature of the players and the starting players of the two games. The first costs 399.99 euros and the signed one costs 2,999.99 euros. In addition, different merchandising products are also on sale.
Karol G is the fourth artist to appear on the Barça shirt after Drake, Rosalía and the Rolling Stones.
