The Spanish multinational specialized in omnichannel shopper marketing in-Store Media has launched its new Strategic Plan 2022-2026 at the same time that it closes 2021 with revenues of 75 million euros, a 10% increase in turnover compared to 2019.
These numbers represent the best results in the company's history, based on the digitization of the physical point of sale and the development of e-commerce channels, which already account for almost 30% of the business volume in the year.
“2021 has been a spectacular year for the Group, which reaffirms our solid growth strategy and leaves us in an unbeatable position to face the near future. With the launch of the new Strategic Plan, we plan to double our turnover by 2026, reaching €167M with a planned investment of €55M. From our commitment to sustainability, we will continue betting on omnichannel, with a focus on the digitization of the point of sale and the development of the e-commerce channel, as well as on international expansion”, says Aleix Martí Ros, CEO of in-Store Media .
Looking ahead to 2022, in-Store Media aims to close the year with a turnover of more than €80M, supported by the signing of new contracts, especially aimed at the creation of digital communication circuits and the development of the online channel.
With the new Strategic Plan 2022-2026, in-Store Media reinforces its commitment to omnichannel communication. The levers of the Plan are: the digitalization of the physical point of sale, the advertising development of the retail e-commerce channel, innovation in traditional media and international expansion; for which the Company plans to make a total investment of €55M million.
“The pandemic has accelerated changes in the shopper and they increasingly demand greater flexibility, speed and personalization of their shopping experience, making communication at the point of sale more critical than ever. Retailers and brands need to adequately communicate their value proposition to the consumer, which reinforces the strategic relevance of in-Store Media as a specialist for the chains”, says Martí.
In this context, the digitization of the store is key to providing the retailer with this flexibility and speed, making it the first pillar of the new Strategic Plan. The Company's objective is to increase the coverage of its Digital Signage circuits, which will also allow it to unite the on and off channels.
In this way, what is today the leading company in digitizing the point of sale, with more than 1,200 digitized points in 7 countries and more than 8,000 screens, expects that by 2026 35% of its advertising revenue will be generated through of its digital circuits, 10pp compared to 2021.
In the same way, in-Store Media intends to continue developing the advertising circuits on consumer online portals, with the aim that they represent 7.5% of the Company's revenue in 2026, compared to 2% in 2021 .
Currently, in-Store Media already manages the communication circuits in e-commerce sites of retailers in countries such as Portugal, Spain or Mexico. Finally, in-Store Media seeks to respond to the new demands of shoppers by focusing on innovation leveraged on the sustainability of its media, as a result of the relevance of this trend among buyers.
In addition, the Company wants to bet on the creation of new proximity channels and the launch of new circuits that mark a differential experience in the store. With all of the above, the in-Store Media Group consolidates its transition towards the digitalization of the physical point of sale and its integration with the e-commerce sites through its omnichannel strategy, a reality already inherent for the Company and that allows it to continue promoting your value proposition for retailers and advertisers.
During 2021, in-Store Media has strengthened its international expansion with the signing of new contracts outside of Spain, whose turnover already reaches 62% of the total. Over the next four years, in-Store Media intends to reach 70%, expanding its coverage in the Asian continent, with countries such as Vietnam, Indonesia or Malaysia, extending its reach in LATAM, where it is considering, among others, Colombia, and continued its growth in Central Europe.
In this way, by 2026, the Company plans to integrate 3 new countries into the Group, thus operating in a total of 12 locations. The achievement of new contracts in new countries not only represents organic growth, but also reinforces the Company's position as a world leader and benchmark in omnichannel Shopper Marketing.
