Tomàs Jansà, the general director of the COVESA Group, reveals the methodologies and business keys that have helped them stand out and position themselves as a leading group in a sector as competitive and changing as the automotive industry.
COVESA is a group of Ford Official Dealers made up of 9 centers in the provinces of Barcelona and Girona. Thanks to its long history, its way of working and the recognition it has achieved, it has become one of the most important automotive groups in Catalonia and the country.
COVESA is not only one of the original Dealers of the Ford brand, created in 1976, but it is also a benchmark, thanks to its continuous evolution. Tomàs assures that the main key is people and their experience. "We have workers who have been with the brand since its inception, and they are the ones who mark the business identity and work as benchmarks, making it possible for it to function properly."
Continuing with the values that Jansà tells us (stability, commitment, sincerity and teamwork), COVESA highly values its staff and works with a decentralized structure, placing the customer as the protagonist. This work management model "provides absolute autonomy and confidence in the workers of each center", allowing them to adequately attend to the needs of each client. “I did not enter to revolutionize, but surely to listen and learn. There is an identity in each center and in each municipality” the director assures us.
