After 080 Barcelona Fashion last week, the Catalan capital now says “yes, I want” and bridal fashion takes over with the celebration of Barcelona Bridal Fashion Week from today until Sunday. In total there will be four days of fashion shows (from the 17th to the 20th) in which 37 companies will present their collections for 2025, and three days of a salon or trade show (from the 19th to the 21st) with almost 400 brands showing their new products to their clients. According to Albasarí Caro, director of Barcelona Bridal Fashion Week, this year the record for internationality has been broken, since 80% of the firms participating are foreign.
Both the parades and the show will take place in palace 1 of the Montjuïc venue of Fira de Barcelona. There will be only two exceptions: the Atelier Pronovias fashion show, with which it will celebrate its 60th anniversary, which will take place on Friday night at the Museo Nacional d’Art de Catalunya (MNAC) in the National Palace. And the parade by Giambattista Valli, protagonist of the Bridal Night, tomorrow, in the Llotja de Mar building.
As it is a professional fair, and therefore cannot be visited by the general public, this year, as a novelty, they wanted to open the Bridal to the city with an artistic installation made by La Fura dels Baus and which will occupy the side of the avenue María Cristina, in Montjuïc, during all the days of the contest.
Barcelona goes Bridal!, which is the title of the installation, is a large-scale reproduction that represents the cycle of the bridal fashion industry, as described by Pep Gatell, artistic director of La Fura. On a spectacular rotating hanger (similar to that of industrial dry cleaners) 100 meters long and six meters high you can see about 40 daily dresses from Catalan brands such as Pronovias, Jesús Peiró, Yolancris, Novia d'Art, Mariano Moreno or Olga Macia. The idea is to support and disseminate the work of Catalan brands, and also to spread it on social networks, said Albasarí Caro on the day of the presentation, and added that they also hope “that it will be an attraction for Instagram with the wedding dresses giving laps and in the background the National Palace.”
Another novelty – and not without controversy – of this year's edition of Barcelona Bridal Fashion Week is the advertising poster, where a black model is seen wearing a bridal dress made from handbags. Well, neither the woman nor the dress exists, since the image has been created with artificial intelligence.
The catwalk will be inaugurated this afternoon by the firm Jesús Peiró. It will be followed by Sophie et Voilá, Serina Bridal, Isabel Sanchis, Yolancris, Joli Poli and The Atelier by Prof. Jimmy Choo will close. The second edition of the Barcelona Bridal will be held on Saturday
The four days of the show will be a showcase to learn about bridal trends, party dresses and accessories for 2025. But in addition, Barcelona Bridal Fashion Week is a good business opportunity especially for the Catalan capital since, according to the director, The contest leaves a profit of 61.5 million euros. Italy, the United States, the United Kingdom, Korea, Japan and China are the countries that sell and buy the most at Bridal. And this year a new conquest has been proposed: Australia.
