The co-founder and president of the successful delivery company Vicio (in three years they have sold more than 2.5 million hamburgers, they have 700 employees and 24 stores throughout Spain) stars in the new episode of the podcast Stay to Eat.
Aleix Puig, who once won one of the editions of Master Chef, explains why smash burgers displaced thicker, thinner hamburgers as a trend and tells how the entrepreneurial spirit that led him to partner with Oriol de Pablo during the pandemic was brewing since childhood.
Puig confesses that he was always a nonconformist and saw himself differently: “I feel comfortable outside the comfort zone both in the company and in life” and that he did not study high school or a degree. “To undertake, no one asks you for anything, it's just you.” Although he warns that studies always add and never subtract, he warns “that no one should think that they are the formula for success, because that formula does not exist.”
The businessman also talks about his relationship with his partner and how he immediately trusted and tried to grow with someone he didn't know – “at first you have all the insecurities in the world, but it's great to find someone with whom you complement yourself and who enriches you.” ”. He also reflects on how to maintain the values and essence of a company that grows without stopping or on the mechanical work that standardization requires.
The role of McDonalds and its dream of positioning itself among the greats, being a Spanish company that started from the bottom, in a small garage in the Barcelona neighborhood of Sants; His relationship with cooking, the relative value of money, company culture or the future of restaurants and food at home are some of the topics he addresses in the conversation. Puig also talks about the great unfinished business of someone like him who comes from a family of fishmongers with whom he worked in the beginning: undertaking so that young people consume more fish.
