Operación Triunfo will have a second season on Prime Video. This was announced by the platform's original content manager, María José Rodríguez, a few hours after the final gala in which the favorite, Naiara from Zaragoza, swept 49% of the votes and was declared the winner of the twelfth edition. of OT –and recipient of the 100,000 euros prize– ahead of Paul Thin (26%), second, and Ruslana (25%), third.
This gala closed an edition of OT in which the format has undergone an unprecedented experience: for the first time a successful live entertainment format went from general and free-to-air television (in different stages on RTVE and Telecinco) to a digital platform like Prime Video. “Operación Triunfo as always but like never before” was the motto of the season. And so it has been. The contest has kept its spirit and essence intact even though the ecosystem has changed.
A challenge that has been endorsed with tracking data that has led Prime Video to renew the talent so that it returns on a date yet to be determined. “The format has shown that it lives well by letting it rest; It is a variable that we are contemplating,” Rodríguez advanced in a meeting with the media in which he stated that “not only have expectations been met, but they have been exceeded; “We value it as an absolute success.” And he recalled that its launch in November was the most watched premiere in the history of Prime Video in Spain.
He also advanced data such as “TikTok has reached five billion views, an incredible amount.” Or that a million customers have bought in the OT store on Amazon and that the contest albums became the best-selling content on Amazon in a couple of hours.
Although the most important fact is that this edition has been followed "by 3.5 million unique viewers (who have contacted the program at some point) and, most importantly, with 85% loyalty."
Tinet Rubira, director of Gestmusic, wanted to highlight that the most important record had been “doing something that had never been done before: opening live entertainment on a digital platform; “We have shown that this step was possible and that there is an audience on the platforms willing to consume this content.” He was satisfied with “having broadcast more than 80 hours live on a platform that is not prepared for it. And we have never gone black nor have the presenter gone white,” he joked in reference to Chenoa.
Rubira was full of praise for Chenoa, who he said had been the second great success of this edition. “The great winner of OT23 is Chenoa; “That throne is hers and no one disputes that she is the best presenter of this program,” she asserted. Chenoa received the praise because she had experienced the same situation as the contestants and she knew what was going through her head. She played with a certain advantage. “What has been hardest for me is not saying swear words,” she joked.
Rubira provided more data to confirm the success of this edition. Like the voting app “had 800,000 registered users in 2018, and at Monday's gala we reached 1,600,000. “We have doubled.” The votes have sometimes reached eight million. And he defined the 24 hours YouTube channel as a key penetration element of this edition. “We have had a peak of 200,000 connected users.”
“These are stratospheric numbers, which lead you to think that OT is on the street,” he concluded, giving as an example the success of attendance at the contestants' record signings, which were attended by thousands of fans, or the ticket sales at the concerts of Barcelona and Madrid, which sold out in a matter of hours and led to organizing a second concert in those cities in addition to expanding the tour to other locations.
Prime Video and Gestmusic now have their sights set on this second edition of OT on the platform and do not rule out greater participation from Latin American countries, around thirty of which have already accessed this edition “with great follow-up success as well.” Rodriguez assured.
