FC Barcelona announced this Saturday a sponsorship agreement with the American company Prime, which will be the club's official supplier of isotonic drinks for the next three seasons.
Prime products can be seen during matches in the bench area and in training sessions for the men's and women's first teams and in youth football categories.
Prime will also occupy a privileged space in the dressing rooms of these teams and will also be present at the Palau Blaugrana facilities. The company was founded in 2022 by the American Logan Paul (WWE professional wrestler, actor and influencer) and by the British KSI (rapper, boxer and youtuber).
Since then, Prime has expanded rapidly in the United States, the United Kingdom and Europe, quickly becoming one of the emerging brands with the greatest potential in this sector.
