This is how they justify the Múrria grocery store charging 5 euros to tourists who only come in to look

For a few days now, the historic Múrria grocery store, located in Barcelona's Eixample, has attracted more attention than ever.

Oliver Thansan
Oliver Thansan
09 July 2023 Sunday 23:02
22 Reads
This is how they justify the Múrria grocery store charging 5 euros to tourists who only come in to look

For a few days now, the historic Múrria grocery store, located in Barcelona's Eixample, has attracted more attention than ever. The reason is not its beautiful modernist shop window but a sign hanging on the door, written in English, that demands a payment of five euros from tourists who only enter to gossip or take photos. Joan Múrria, in charge of the business since he was 19 years old, explains to Comer that they have made this decision to avoid crowds.

"We have always received this type of visit, but since we began serving lunch and dinner last December, they have become a problem," he clarifies. Although the store was renovated a few months ago, it is still a small space and the constant trickle of people makes it difficult for the waiters to work and for the customers to enjoy. "They enter without saying good morning, they start to walk around and touch everything, they even take photos of those who are eating there... This prevents diners from being calm, enjoying the food and the music," she criticizes.

Since they put up the sign last Wednesday, they have noticed a big change. If before this type of tourists entered at all hours, now they think twice. "Both diners and employees complained, that's why we made this decision, but the intention is not to charge anyone. It's not a ban either. It's more of a dissuasive message," he says.

The owner, however, points out that not all foreign clients are the same. There are also educated people who, despite not buying anything, behave with respect. Many take a gift and even make a stop to enjoy the culinary offer, which is in charge of Jordi Vilà, chef of Alkimia and Al Kostat. "In the end it is a matter of education. We have nothing against tourism, we are aware that it is also important for business," concludes Múrria.

Located on the corner of Roger de Llúria and València, this establishment with colorful shop windows displaying the iconic modernist poster designed by Ramon Casas opened its doors in 1898. Currently, the telecommunications engineer Ernest Pérez-Mas is the majority shareholder .

Since they renovated the premises, they offer tapas cuisine that can be enjoyed at the bar or at a couple of high tables. They also have a booth in the back room, the Reservat 1898, with a table for ten where you can enjoy a menu based on Catalan recipes.