A large canvas with Antoine Griezmann as the protagonist decorates the Barcelona TRAM this Saturday. In the image, the French soccer player poses in a suit next to one of the many hate messages he has received in recent months: "Griezmann is bad as a toothache, Tweet, 2022." The same happens in Paseo de Gracia but also in Gran Vía, Colón and other places in Madrid. The hate spreads in the streets as it does on Twitter, only this time the message is controlled by the person affected.
This initiative is actually a fashion campaign orchestrated by Mango to present its new men's collection with the Frenchman as the protagonist. In it, the Catalan firm seeks to reiterate the importance of self-improvement as well as denounce one of the most widespread social scourges today: hate on social networks.
Thus, the footballer, ambassador of the Catalan firm, once again posed for Mango to present his new brand concept, named Move Forward, an expression with which the Frenchman says he feels deeply identified. "It connects me with Mango Man, its values, style and characteristics of the garments", he explains in a press release and adds that with this campaign he seeks to value his spirit of improvement: "After falls, I have always risen again , I have tried again and I have been determined to look ahead and pursue my next goal.
Within the framework of this campaign, this Saturday night Griezmann's campaign for Mango will also be screened in the form of video mapping in places such as Paseo del Born and Josep Tarradellas, in Barcelona, and Paseo de la Castellana and the streets of Segovia and of San Millán, in Madrid.
Beyond the social message that the firm seeks to communicate with this campaign, the initiative has functioned as a presentation of Mango's new spring/summer 2023 campaign.
The line seeks to create a masculine wardrobe based on versatile and timeless garments for today's man. Thus, fabrics such as linen and knitwear this season in the Mango catalog all kinds of fresh pants and shirts. and the tailoring focuses on drawing a relaxed silhouette to provide maximum comfort.
