Who hasn't dreamed of being able to peek behind the scenes of a Hollywood production? This is the secret foray to which Chopard and James Gray invite us. To the famous, behind the scenes, the scenes behind the cameras that are never seen, but that nonetheless form part of the charm of a movie set, and that James Gray has recreated in the latest campaign for Chopard Loves Cinema.
Over the next few months, the twelve episodes that will be presented from March 20, 2023, the International Day of Happiness, for which Chopard is the world spokesperson, will be revealed. "For me, every day is the International Day of Happiness!" says the actress.
Chopard Co-President and Artistic Director Caroline Scheufele explains: “Following our Happy Diamonds campaign directed by Xavier Dolan in 2021, which featured an alluring and captivating Julia Roberts representing the pure, immediate and communicative happiness that is at the heart of spirit by Chopard, this new series represents the expansion of that first phase. We are unveiling a new facet of our identity, the Feel-Good sentiment: the self-confidence emanating from a Chopard jewel or watch, which pulses through the air and infuses the universe around it with positive energy.”
This is Julia Roberts in action, doing her thing behind the camera and spreading joy and mischief everywhere. She moves endlessly, has a nice word for everyone, wears sneakers under her glamorous dresses, takes control of the camera herself, and interrupts the action during script rehearsals to hug her jumping dog Myrtle. on his lap.
Joyfully lending herself to this game halfway between improvisation and script, Julia Roberts recalls her best memory of the Cannes Film Festival. It was with Chopard, in 2016: “The first time I went to the Festival, I was late. Someone was still sewing my dress as he ran after me down the hall, to the elevator. I thought 'this is so classic'. A real ‘Cannes’ moment.”
The camera captures Julia Roberts as the very embodiment of a fulfilled woman. When filming those stolen backstage moments from the set, James Gray has the knack for showing in front of the camera what's going on behind the camera and that's precisely what brings life and magic to all the Feel-Good movies he's in. Julia Roberts has been so successful.
Adorned in her Chopard jewelry and armed with the confidence it instills in her, Julia Roberts brings all her charm to the set. Making a film is, above all, making everyone feel good and recognized, finding their special place in a shared adventure in which no one is left out.
