“If a professional can be replaced by ChatGPT, they must be replaced by ChatGPT”. This is one of the most repeated statements in recent months, following the appearance of new artificial intelligence tools, which have revolutionized the social debate. Although the phrase may seem too radical, it is formulated to claim the need for people to be able to add real value to our jobs, transcending obligations of a more routine nature. For example, if we think about the professors we have had in our academic life, surely we will immediately know how to identify those who could be perfectly replaced by ChatGPT, but also those who offered us a unique and suggestive learning experience, far from the reach of any technology. .
In this context, one of the best screenwriters and publicists in Barcelona, Jordi Caballé May, assures that the professional competence that can most differentiate us from machines is creativity. In his book Una paraula val més que mil imatges, he assures that creativity is not an exclusive concept of advertising agencies, but that it is applicable to any company, since it facilitates the search for unforeseeable solutions to specific problems. In addition, Caballé directly relates the creative capacity with a quality that at the moment is the heritage of the human condition: reflection. According to the author, creating is a process that requires analytical and continuous thinking, both a priori (to conceptualize what you want to do) and a posteriori (to draw conclusions about what has finally been done).
In fact, artificial intelligence has been described as generative, but not as creative. The difference between both concepts hides an important nuance, and that is that generation is always carried out based on existing knowledge, while creation is capable of producing in a disruptive way, that is, without the need to cling to previous content. Consequently, one of the keys to success in organizations involves taking advantage of the extremely high generative capacity of artificial intelligence, but always putting it at the service of the genuine creative capacity of human intelligence.
For other relevant limitations of AI, you can ask ChatGPT directly. When doing the exercise, his answer is clear and forceful: "I still lack consistency and coherence in some answers, I do not have the ability to understand the context well, it is difficult for me to react quickly in dynamic environments, I need a lot of data to be reliable, I can reproduce some biases present in the information that feeds me and I need to apply ethical and moral filters”. Some important deficiencies that point directly to the professional skills that can best complement technology and, consequently, scare away the specters of job destruction.
One of the main theses of Jordi Caballé May's book is that the human brain is like any other muscle in the body, that it can be trained and developed. So an important factor to compete with artificial intelligence will also be the virtue of knowing how to take the brain to the gym, exercising it with reading and training. On the other hand, if we succumb to an intellectual sedentary lifestyle, fueled by banality and complacency, it is more likely that ChatGPT will end up replacing us.
