Spain 2030: heading towards a green, digital and talent-based future

The business fabric has faced some complex months of decision-making to adapt to the impact of the energy crisis, supply chains or the new geopolitical environment.

Oliver Thansan
Oliver Thansan
17 June 2023 Saturday 10:41
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Spain 2030: heading towards a green, digital and talent-based future

The business fabric has faced some complex months of decision-making to adapt to the impact of the energy crisis, supply chains or the new geopolitical environment. This has been revealed in the successive editions of

In fact, almost all of the organizations, based or operating in Catalonia, belonging to the panel promoted by KPMG and La Vanguardia (95%), have a defined purpose and long-term vision for which the body is responsible. executive.

The relevance that organizations attach to sustainable transformation is reflected in their corporate agendas, since all companies claim to have incorporated the Sustainable Development Goals (SDGs) into their long-term sustainability strategies.

Therefore, most corporations (90%) claim to have clear objectives regarding the SDGs and carry out a measurement in this regard. Among the SDGs marked by the United Nations on which they are focusing, 84% of the managers surveyed place the objective of "decent work and economic growth"; 79%, “gender equality”, and 74%, “health and well-being” and “climate action”.

Despite the fact that companies are very aware of the pillars that will support their transformation in the future, they are also aware of the risks that threaten the current economic scenario. Thus, companies highlight geopolitical conflicts and cyberattacks and privacy and security risks as the main risks that will remain in the medium and long term. This is stated by 86% and 71%, respectively. Some distance from the energy crisis, as expected by more than half of those surveyed (57%).

Despite having a clear roadmap, there is no doubt that the volatility of the context affects future plans. In fact, 77% believe that uncertainty will have a medium or high impact on the progress of sustainable transformation, while 43% believe that it will affect their decarbonization plans. Faced with these issues, 67% believe that volatility will have no or limited impact on attracting and retaining talent.

When questioned about talent management, one of the most strategic issues detected in previous editions of Business Pulse, all the companies are committed to promoting training and the development of new skills. Other relevant long-term measures are the implementation of programs that promote the health and well-being of the workforce (71%) and providing greater work-life balance measures (57%).

Undoubtedly, having the best talent, and in turn fostering skills and abilities around new technologies, will be decisive in extracting the maximum value from digital transformation. Among the technologies that companies plan to promote, 86% point to artificial intelligence and technology applied to sustainability and energy efficiency. In addition to intelligent robotics and the).