DS Automobiles integrates ChatGPT artificial intelligence into its cars

DS Automobiles becomes the first brand to incorporate ChatGPT technology in its cars as a first in Europe.

Oliver Thansan
Oliver Thansan
18 October 2023 Wednesday 17:18
3 Reads
DS Automobiles integrates ChatGPT artificial intelligence into its cars

DS Automobiles becomes the first brand to incorporate ChatGPT technology in its cars as a first in Europe. This integration complements the driving experience and the French art of traveling with a high-tech dimension that offers unlimited potential.

ChatGPT is a generative artificial intelligence model. This technology uses language models to understand and generate a natural and fluid interaction. By learning from large amounts of data, ChatGPT can answer an impressive variety of questions and provide accurate and relevant information.

The integration of ChatGPT with DS IRIS SYSTEM, available across the DS 3, DS 4, DS 7 and DS 9 range, allows users to enjoy a revolutionary conversational experience, with access to useful information and the ability to complete a multitude of tasks. In a DS, the benchmark for chatbots takes on a new dimension by becoming a digital assistant dedicated to the travel experience.

Integrated with the DS IRIS System, ChatGPT offers a completely new dimension of interaction. It is possible to ask which are the most beautiful cultural or artistic places to visit during a trip, to see a list of the most beautiful works preserved in a museum, to invent a questionnaire on any topic, to create a children's story to entertain the most small during a trip, etc.

Conversation topics are unlimited with Iris voice recognition, through the support of ChatGPT artificial intelligence on all DS Automobiles models equipped with DS Iris System.

To use it, simply use the DS Iris System by saying "OK IRIS" or by pressing the special button on the steering wheel. Voice interaction with the chatbot begins safely, without having to take your eyes off the road or your hands off the wheel.

Olivier François, Director of DS Automobiles, states that "our mission at DS is to provide our customers with a unique on-board experience. As pioneers in the integration of ChatGPT in the automotive world, we are making accessible a fluid, intuitive generative artificial intelligence. and immersive, transforming each trip into a unique journey. It is a high-tech revolution with unlimited potential that is part of one of the greatest social transformations of the 21st century."

DS Automobiles inaugurates a pilot phase to evaluate customer experience and will be available for the first 20,000 applications. ChatGPT integration with DS Iris System is offered at no additional cost for a period of six months, if the subscription is purchased between October 19, 2023 and February 29, 2024 on DS 3, DS 4, DS 7 and DS 9.

This feature, which can be activated instantly remotely, is available on all DS models equipped with the DS Iris System and can be accessed in France, Germany, the United Kingdom, Spain and Italy, in each of these languages. countries.