The iconic medium Vela bag made of leather with threading on the sides is placed at the center of the new Etro campaign, created using artificial intelligence.
Creative director Marcodi Vincenzo has collaborated with digital artist Silvia Badalotti to devise utopian scenarios that replace brushes and colors with pixels. In this idyllic setting, the iconic bag characterized by the distinctive metal closure seems to float among fantasy-colored cotton.
Selection by Begoña Corzo Suárez, Alex Jover and Sandra Arbat
