Tradeinn continues to gain ground in the sector of selling sporting goods online. The Celrà (Girona) company has closed the 2023 financial year with revenues of 500 million euros, which represents an increase of 15% compared to the previous year.
“We have applied the growth formula that has always characterized us. We have expanded the brands available in our catalog to 7,000 and we have increased our share in the majority of countries where we operate,” comments general director David Martín. 82% of income comes from abroad, from countries such as Germany, France, the United Kingdom and Italy, among many others. In his catalog, cycling and hiking items especially stand out.
The firm boasts of having resisted the decline in e-commerce in an adverse macroeconomic context, marked in recent months by the increase in transportation prices. “Several rival companies have gone bankrupt due to the situation, such as the German platform Signa,” says the manager.
One of the keys to Tradeinn's business is a powerful algorithm capable of detecting the competition's prices and updating its prices – up or down – depending on the behavior of the rest. The company purchases products from competitors and distributes them to its customers' homes. With this operation, you obtain a gross profit (ebitda) of around 10% annually.
This year, Tradeinn aims for 600 million in turnover. “We will maintain the same growth plan and to face this expansion, we will increase the capacity of our headquarters in Celrà and the logistics center in Germany. We will invest 15 million euros, at least,” says Martín.
With a staff of 640 people, the company is awaiting changes in its shareholding this year. The Barcelona fund Suma Capital controls 30% of the capital and has been exploring its sale for months. Enrique Tombas, partner of the investment fund, explains that the closing of the operation is scheduled before the summer. “As of today, there are different interested parties who are working on the opportunity to replace us, but the operation is in the early stages,” comments the fund investor, who has hired Deutsche Bank as an advisor for the operation.
The rest of Tradeinn's capital is in the hands of David Martín (52%), investor Didac Lee (17%) and other minority partners.
