LaLiga and Banco Santander have mutually announced the end of the current sponsorship contract that the banking entity had with the competition since the 2016-2017 season.
The change, which will be effective in the 2023-2024 season, is due to the joint decision of both entities to explore new forms of collaboration, both jointly and with third parties. In this sense, LaLiga will announce in the coming weeks the news that affect the competition from the 2023-24 season.
In these six seasons of alliance, a relationship has been built between LaLiga and Banco Santander that has gone beyond mere official sponsorship of the competition. There have been years of close collaboration between both teams, with a very high level of understanding and rapport that have allowed them to promote such successful joint projects as LaLiga Promises (under-12 football) or the main sponsorship of the LaLiga competition.
One of the most iconic projects of this collaboration is LaLiga Genuine Santander. So much so that Banco Santander, which has been one of the main driving forces behind this initiative that began in the 2017-18 season, and LaLiga are working together on a model to continue sponsoring this competition, which has meant that LaLiga, along with its Foundation, be the first professional soccer league in the world to have a competition for soccer players with intellectual disabilities.
In the words of the president of LaLiga, Javier Tebas, "we appreciate the trust you have placed in LaLiga over these years and we are convinced that we will continue to collaborate on future projects with Banco Santander for the growth and promotion of both brands."
Antonio Simões, regional manager for Europe and CEO of Santander Spain, stressed that they are "delighted with our collaboration with LaLiga over all these years and encouraged to explore other avenues of collaboration."
The 2022-23 season will therefore be the last season of collaboration as the main sponsor of the Competition and both entities have expressed their commitment to face it with the same dedication and predisposition to get the most out of sponsorship and contribute to achieving the objectives of growth of both.
