Beginning of a new era with a renewed image for Puig. The multinational Catalan cosmetics, perfumery and fashion company will go public this Friday with a new logo, with which it aims to commemorate its 110 years of history and the start of another stage, as explained this Thursday by the firm chaired by Marc Puig. .
“It pays tribute to both Puig's legacy and its bright future, and by placing creativity at the center, it reflects Puig's culture and values,” the company comments in a note. The logo has been created together with the French art and design agency M/M (Paris) and is based on the original work of Swiss designer Yves Zimmerman for the company, designed in the seventies, and on the typography of Adrian Frutiger that Zimmerman established for Puig in his day.
“In this moment of transformation for Puig, we wanted to reinforce who we are, what we do and what we represent: a home of creativity” explains Marc Puig. History is connected with innovation, discretion with sensitivity. “A place where brands can shine, people can grow and daring ideas are celebrated,” continues the manager.
The logo will debut this Friday with the IPO. It will then be progressively introduced into your image. Puig will debut on the market with a valuation of 13.92 billion euros, after setting the price at 24.50 euros per share, in the highest range of the range that was used (between 22 and 24.50 euros).
With an offer for 3,000 million euros in shares, the Puig family will maintain control over 71.7% of the company and 92.5% of its voting rights. The shares will be listed on the Barcelona, Madrid, Bilbao and Valencia stock exchanges, under the PUIG label.
CriteriaCaixa, the holding company that manages the business assets of the “la Caixa” Foundation, has acquired 3.05% of the share capital within the framework of the IPO, which will imply an investment of approximately 425 million euros.
Puig had a turnover of 4,304 million euros in 2023, with a profit of 465 million, with a double-digit rebound in both cases. It operates in 32 countries, sells in 150 and has brands such as Rabanne, Carolina Herrera, Charlotte Tilbury, Nina Ricci, Byredo and Dr. Barbara Sturm.
