It is increasingly common for low-cost fashion brands, such as Zara, Mango or Oysho, to include in their seasonal collections some designs that are far from their affordable prices. Before this practice, many customers of these companies already knew that there were house brands that had clothing and accessories of superior quality, such as Massimo Dutti or Uterqüe, so if they wanted a more luxurious piece they went to these stores.
But for several seasons now, accessible brands have drawn up a strategy to democratize fashion and approach the luxury sector with exclusive collections, in the case of Zara, with Narciso Rodríguez or Steven Meisel. A tactic that captures the attention of those women who usually buy from authentic luxury brands and who are attracted to these unique collaborations.
Now Mango has left people speechless with their latest release. The Catalan brand has just put the most expensive coat in its history on sale. It costs neither 200 nor 500 euros, but a whopping figure of 999.99 euros, an amount that is not within everyone's reach.
The piece is part of its Beyond collection, an experimental line in which, through contemporary silhouettes with clean lines, the brand experiments with different fibers and techniques. In this case, the protagonists are the recycled fibers, which are mixed with new ones.
It is a reversible coat that is made of sheepskin. A garment with a heavy structure, straight design and long sleeves that is perfect for protecting yourself from the cold and that can be worn in two different ways to adapt to any style and moment.
The coat, which is available exclusively online in sizes XS-S and M-L, is designed to capture the attention of those women who like to combine luxury designs with others from low-cost brands, a practice frequently who know the most about fashion.
