La Vanguardia is the absolute leader of the digital press in Spain, according to the latest audience data for May published by the official GfkDAM measurer. Last month, the head of the Godó Group garnered more than 18 million unique visitors, placing it in the lead, and with a difference of almost two million users above El Español and El País. Added to this achievement are the more than 130,000 subscribers that place it in second position, only behind El País. The paper edition is also consolidated in second position, according to the OJD audit. These record data also occurred during the month of May, when the municipal and regional elections were held, propping up a very clear idea: the head of the Godó Group is, in the digital age, the leading actor in the news market in Spain.
To do this, just look at the data provided by the GfkDAM meter on how the audience behaved last month. In nine of the seventeen autonomous communities, La Vanguardia was the audience leader, and what is more, in sixteen of the seventeen it was among the three most read newspapers in all the communities. In fact, the headline published from Barcelona is tied for second place as the most read newspaper in Madrid, climbing positions and making it clear that the plural vision of the newspaper is increasingly convincing more readers thanks to digital dissemination.
The GfkDAM meter also says that La Vanguardia is the absolute leader in daily audience, with more than two million readers who visit us every day. This metric is of vital importance, since it has always been considered by the industry as a key reference to measure the trust and loyalty of readers with your headline. The robustness. In fact, it was one of the reasons why the digital industry switched to the ComScore meter for GfkDAM: moving to a higher quality measurement to prevent clickbait media from positioning themselves at the top of the rankings. For this reason, this leadership becomes even more important.
Historically, the area of influence of newspapers was determined by the physical limits of printing and distribution of copies on paper. Newspapers made in Madrid were easier to distribute throughout Spain due to the radio nature of the country. Digital multi-printing was a crucial step to reach more parts of the Spanish geography, but the digital age dynamited these walls and made it possible to present La Vanguardia's informative proposal in all communities, and increasingly in Latin America.
The rigor, quality and plural character of the DNA of the head of the Godó Group have ended up convincing many more readers who have joined those who have always been there. “I have started to read you now, and you have surprised me”, “thank you for giving a different vision of Spain to the rest of the media in the capital”, “I have started to read you now that many newspapers have definitely lost their way”. Comments that readers send and that encourage us to continue with the commitment to rigour, plurality and quality.
Undoubtedly the most widely read in the month of May was the coverage of the elections. The digital traffic at night surprised the entire newsroom, which was able to see in real time the enormous interest that there is in Spain for the election cycle that will reach its highest point on July 23. The millions of readers who consulted the digital edition of La Vanguardia on election night set an all-time peak audience record. Never before has there been such high interest in municipal elections, a warning that the newspaper's subscribers expect the best possible coverage for the general elections.
The number of subscribers and the audience are essential to have a newsroom of more than 200 journalists who produce more than 6,000 news items per month, but who have also focused on offering increasingly individualized experiences to our readers and generating new audiovisual content such as podcasts, video analysis or 3D infographics. Quality information is invaluable and the subscription guarantees its continuity and the development of new projects. And it is that the future is for the quality journalism with which La Vanguardia has always been committed.
