How did the 'blue style' fashion emerge?

* The author is part of the community of readers of La Vanguardia.

Oliver Thansan
Oliver Thansan
21 April 2024 Sunday 10:35
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How did the 'blue style' fashion emerge?

* The author is part of the community of readers of La Vanguardia

To prepare this photographic report for La Vanguardia's Readers' Photos I have been inspired by interpreting the magical light of the moon hiding among the branches of the trees, using dandelion seeds that sway with the night wind.

Art is inventing a reality and I have chosen the color blue because it made me think of Yves Klein (1928 - 1962), the French artist of the neo-Dada movement and one of the founders of new realism, who decided to paint the world blue.

This artist experimented with intense blue to the point that he patented his own color, International Klein Blue (IKB) or Klein Blue.

This color was so successful that even today it is also known by the nickname "style blue" and is used by major fashion brands.

It is said that one summer day in 1947, three friends were sitting on a beach in Nice, where Yves Klein was originally from. The boys decided to play a game and divided the world between them.

One remained the animal kingdom; the other, that of plants, while the young Yves Klein, after contemplating the blue sky, chose the mineral kingdom. He was 19 years old and turned to his friends to announce: "The blue sky is my first work of art."

Years later he would create his International Klein Blue, a deep shade of blue. The visual impact of IKB is due to its strong relationship with ultramarine blue, as well as the thickness and textures of this paint that this artist used to apply on his canvases.

This pigment is in the pure and very intense blue tone, without any hint of green, purple or gray. This is how this summer youth dream of a boy who became an artist came true. His favorite color is still in fashion.