Barcelona has accumulated more than 20 years in a row within the top 5 in volume of conventions in the ranking of the International Association of Congresses and Conventions, ICCA for its acronym in English, and the first position in number of delegates in fairs and congresses. Barcelona has maintained this leadership, with the added merit of not being a state capital, thanks to the multiple alliances achieved in the different congresses that are held and its potential to attract investment and talent.
Of these major congresses, one of the flagships of the Consorci de la Zona Franca de Barcelona (CZFB) stands out, the Barcelona New Economy Week (BNEW), which returns to the Catalan capital from October 2 to 5 to reconfirm it as a world center for the new economy, in the unique DFactory building. This disruptive and innovative event brings together the most relevant areas of the global social scene, and helps bring together the main players and companies that will revolutionize the economy in the coming years.
BNEW 2023 will once again encompass seven themes fully involved in the transformation of the economy: Proptech, Digital Industry, Mobility, Sustainability, Talent, Health and Experience. These panels have been expressly selected, adapting to the most current trends and exploring multiple aspects related to the new opportunities and the dizzying economic and technological transformations that we are currently experiencing. BNEW Proptech and BNEW Health are the two new verticals of the event.
The first one will focus on the technological tools applied to Real Estate and that respond to the needs of developers, investors, banks and financial institutions, real estate consultants, interior design and architecture companies, insurance companies and auxiliary industry. The second will delve into the sector of technologies applied to health, emphasizing the debate on the latest innovations in digital tools.
As in previous editions, topics such as the BNEW Digital Industry will also be represented, which in this year's edition will focus on new industries, technological development and innovation centers, robotics and automation companies, artificial intelligence, IoT and Blockchain. .
Mobility will also have a presence at BNEW Mobility, where companies from the private and public sectors will come together to offer the best solutions and the most efficient proposals. Likewise, through BNEW Sustainability, the participants will propose sustainable solutions for private companies and public organizations that they can apply directly and responsibly, as this is one of the priorities of the United Nations Sustainable Development Goals set in the 2030 Agenda.
Human capital is also one of the pillars in the new economy and as such it will be represented in the BNEW Talent vertical, where issues related to education, equality and the entrepreneurial and investing spirit in the current era will be addressed, in addition to finding solutions. to the new training demands that arise as a result of changes in consumption and production patterns. Finally, the CZFB has wanted to repeat with the BNEW Experience, a cultural proposal that will allow attendees to enjoy the gastronomy, design, art and music of a reference city such as Barcelona.
In the words of the special delegate of the State in the CZFB, Pere Navarro, "we are on the cusp of an unprecedented transformation and the BNEW 2023 will be the epicenter of decision-making where the roadmap for the future of the new economy will be marked." , and promote the attraction of talent, innovation and national and international investment.” Navarro also highlights that "it will be a unique opportunity to learn from the most influential voices in the industry and gain in-depth insight into the trends and challenges that are shaping the global economic landscape."
The BNEW 2023, in addition to offering all the advantages of the face-to-face event and the quality networking that will be generated among all the attendees, thanks to on-site activities, immersive experiences and afterworks, the CZFB continues to bet on a hybrid approach by offering a State-of-the-art digital platform that not only allows you to follow all the presentations, but also facilitates the creation of B2B agendas using AI-based algorithms, thus optimizing the time of the participants by connecting them with the appropriate target audience.
With three editions held, the BNEW has already become the world reference event for the new economy, as confirmed by the more than 12,000 participants, 6,000 face-to-face and 6,500 online, in the last edition, reaching more than 35,000 views of the content generated. In addition, BNEW 2022 was attended by more than 1,500 startups, with an international participation of companies and institutions from 107 countries, and managing to carry out 87 agreements with clusters and professional entities.
During the four days that BNEW 2023 will be held, it is expected that close to 500 speakers will offer up to 140 hours of content, distributed in 100 panels, sessions and debates. And among all these activities, one of the most anticipated events will once again be the BNEW Best Innovation Awards, which will be held at the Startup Innovation Hub, and which will recognize the work of the most disruptive startups in the sectors present at the meeting. Blanca Sorigué, general director of the CZFB and the BNEW, stresses that "from the CZFB we promote innovation transversally in multiple sectors such as industry, mobility, real estate, logistics, etc.
With the BNEW we want to promote the rapprochement between worlds that sometimes remain distant, generating new opportunities inside and outside our borders.” In order to register, the BNEW will soon open an access platform on its website, where all the event information is currently available; while the different speakers and participating companies will be announced on the Twitter and LinkedIn profiles.
