Andalusia will host the Latin Grammy Awards ceremony in November of this year 2023, in what represents a historic change for these awards, whose gala will be held for the first time outside the United States. This was announced this Wednesday by the president of the Junta de Andalucía, Juanma Moreno, at a press conference after meeting with the CEO of the Latin Recording Academy, Manuel Abud.
The Andalusian president has shown his "pride" for the agreement and has detailed that the city in which it will be held is "to be specified", although he has pointed to Seville as the "best placed" pending the final decision of the organizers. In fact, almost simultaneously, the mayor of Seville, Antonio Muñoz, has declared through a tweet that the city is "ready" to host the event.
As Moreno explained, the gala is part of a sponsorship agreement signed for three years, which also includes two major concerts starting in September and "a week of top-level activities with at least eight major musical events that will end with the delivery gala". Concerts are also planned for 2024 and 2025. The Andalusian president has stressed that it will be a "historic event for Andalusia and culture".
The Andalusian president also stressed that it is "one of the most important musical institutions in the world, which brings together musicians and professionals from the Ibero-American industry from more than 30 countries", while stressing that the Latin Grammys "They are a world show that will cover all of Andalusia", since it will pivot in several cities.
Moreno has also highlighted the enormous international impact of the Latin Grammys ceremony. On social networks, its broadcast leaves more than 10.5 million interactions, with a reach in news and programs around the world. "All this will allow us to consolidate Andalusia as a prestigious brand, not only for tourism purposes, as well as achieve greater visibility in the international market, especially in the United States," Moreno congratulated himself.
As a result of this agreement, the Board will invest 18 million euros for all the actions planned around an event whose economic impact is estimated to be close to 500 million. Of them, only the Latin Grammys Week in November of this year will have more than 300 million repercussions.
For his part, Abud explained that the Latin Recording Academy "is a non-profit organization that is dedicated to nurturing and celebrating Latin music and its creators around the world," since he stressed that the Latin Grammy "does not It is awarded for advertising sales or popularity, rather it is an award between musicians, for musicians, celebrating excellence."
Therefore, the fact that the Latin Grammy comes out of the United States for the first time "is a reason for special celebration", and that "better than in Andalusia". Latin Grammy Week "will be something spectacular" that will culminate with the awards ceremony, which includes 53 categories. In addition, for a week "we celebrate the person of the year and we celebrate the awards for musical excellence, where we recognize five or six legends of our music."
Likewise, he added, "we recognize four or five women entrepreneurs in music, we celebrate our best new artists and our circle of producers and engineers." "We are very excited and very interesting announcements will come," stressed Abud, who clarified that the three years of sponsorship "does not necessarily mean" that the gala is held here during this time. "We have agreed that the gala will be this year and the others will probably return to the United States," she concluded.
The Latin Grammys are the Latin American version of the well-known American music awards with the same name, and have been held since the year 2000, awarding the best music in Spanish and/or Portuguese. Therefore, the Andalusian edition will be the twenty-fourth. Among the most important categories are Record of the Year, Album of the Year, Song of the Year or Best New Artist. Artists of the stature of Juan Luis Guerra, Alejandro Sanz, Juanes, Residente or Calle 13 lead the ranking of the most awarded.
In the last edition, in November, the great winner of the night was the Uruguayan singer-songwriter Jorge Drexler, despite the fact that the Puerto Rican Bad Bunny was the favorite artist, having more nominations than anyone else. For her part, the Catalan Rosalía also shone with her own light by winning the award for best album of the year for Motomami.
Until today's announcement, the Latin Grammy gala had always taken place in the US and had not even been held in any Latin American city. Some of the most prominent venues have been Los Angeles, Miami, New York, Houston or Las Vegas, all of them cities with a significant presence of the Hispanic population.
