In January it was the ISE audiovisual exhibition; in February, the popular Mobile World Congress (MWC); and in March it is the turn of the classic Alimentaria. The biennial exhibition dedicated to the food industry culminates the first quarter of 2024 in which the professional conferences that occupy the most square meters and attract the most visitors have taken place at the Gran Via de l'Hospitalet venue. A logistical challenge to fit together the assembly and disassembly tasks.
About 100,000 visitors are expected between today and Thursday. Unlike the other two digital congresses, local visitors predominate in this show organized by Fira de Barcelona, although more and more foreign firms are present and the hotels and restaurants in the Catalan capital also benefit from it throughout the event. week. In this edition, the record of 900 foreign exhibitors will be reached, close to 30% of the 3,200 companies present, making this the most international edition of those held so far. Beyond Spain, Italy will be the most represented country followed by Türkiye and China. The Asian presence will once again be notable after in the previous edition they were still unable to attend due to pandemic restrictions.
Alimentaria, which separates the different food products by pavilions, will also once again be held jointly with Hostelco, the restaurant and hotel equipment show, thus offering the entire value chain of the food industry, a range with all the solutions that others Similar events do not include.
And although cheeses and hams apparently have nothing to do with digitalization, topics such as artificial intelligence appear on the conference program along with issues such as sustainability. Emerging companies are also carving out a niche for themselves among the great giants of food distribution.
