In the nineties, supermodels were signed on the streets. Naomi Campbell was discovered at the age of 14 by the director of the Synchro agency while she was walking around London, and Rosemary Ferguson, at the age of 15 while she was eating at McDonald's on Oxford Street.
German fashion photographer Peter Lindbergh is considered to have invented supermodels as we know them today. One day he brought the director of an American fashion magazine a photograph where he could see some young women having fun on a beach. The businessman threw it away. Later, British journalist Anna Wintour saw the image and realized that those young women gave off something that the models lacked. That 1990 Vogue cover went down in fashion history. Linda Evangelista, Naomi Campbell, Cindy Crawford, Tatjana Patitz and Christy Turlington became legends.
Three decades later, the industry landscape has completely changed. Today fashion draws on a new generation of models in which there is a great differentiation between the professional – the recognition of experts in the sector – and the social – the influence of networks. That is, between the content creators who put themselves in the shoes of the models and the true professionals who do all the shows. The latter, when they surpass their quarantine, are forced to leave modeling. The catwalk is old, or at least it was until now. Paris and Milan have witnessed the resurgence of nineties models. Sweet
The day before the Italian show, Claudia Schiffer walked for Versace in a spectacular diamond dress in lime green and silver. A week later, Paris closed the parade cycle with three star appearances. Carla Bruni, 55, became the protagonist of Messika's high jewelry collection, Midnight Sun. Rosemary Ferguson, converted into a nutritionist, walked at the age of 48 for Miu Miu, a brand for which she posed in her first campaign. Paris Hilton, 42, walked for Mugler as a final culmination. Society seeks – and demands – a change on the catwalk, and this is just the beginning.
