Imagine being at a festival, dancing in the front row, screaming like there is no tomorrow, and walking out of there, after midnight, with the firmness of having applied for a job offer for a large company. In which they are also looking for you.
Because Power Electronics, one of the large companies in the Valencian Community (has 2,500 employees and works in 25 countries) needs talent and is going to look for it next June 3 and 4 in the summer edition of the already consolidated festival Les Arts de Valencia.
Last November, a total of 40,000 attendees enjoyed the musical contest held at the Ciutat de les Arts i les Ciències, so they thought that there is no better scenario to attract new employees than that.
They need engineers, but also specialists in marketing, finance, legal or operatives, trained professionals who apply to the many vacancies that are available. The problem, they explain, is that they lack brand awareness, the first objective pursued by this campaign.
How will they do it? As sponsors of the event, they will integrate a QR code on the reusable cups that will be used during the festival. Thus, between gin and tonic and rum-cola, young attendees can scan it and directly access all the positions that the company has open, 45 in total. In addition, they are also looking for operational personnel, a hundred more.
Going out to look for them at Les Arts is no coincidence. The average age of the Power Electronics workforce is 36 years old, with training in more than 40 different degrees. They know your tastes, your interests, because they speak the same language. "We know where they are, that not everything is work, so we have thought that we could also find them here," says the marketing manager of this company based in Llíria.
"We are growing a lot, especially in the electric mobility part, due to the demand there is and because the sector is going very fast, and we need talent, that people stay in Valencia and do not go outside, and that we can begin to be benchmarks for electric mobility", Rosell details.
It should not be forgotten that Power Electronics leads the Valencian Battery Alliance, one of the initiatives that will make the Valencian Community -together with the Sagunt gigafactory- the Mediterranean electric mobility hub. And in this context of attracting large projects, the business alert is unanimous: there is a lack of talent. The president of Stadler Spain, Íñigo Parra, already spoke about it last week, another of the companies that acknowledges needing more engineers.
And more than the Valencian Community will need if projects such as the European Superhub and Smart City for artificial intelligence to which the city of Valencia aspires, one of the latest developments in the Valencian digital ecosystem, materialize.
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