The 32nd edition of 080 Barcelona Fashion starts today, and will last until Friday, at the modernist Sant Pau venue with a total of 24 presentations. Catalan fashion week continues to demand internationalization, diversity and technology, and once again highlights sustainability, circularity and creativity as an engine of change and an element of awareness. The fashion collections that will be shown in the different editions of 080 increasingly incorporate this perspective: recycled, sustainable fabrics and timeless collections.
On the poster for the 32nd edition are: All That She Loves, Amlul, Bielo_Oscarleon, Carlota Barrera, Cherry Massia, Como La Trucha al Trucho Studio, Custo Barcelona, Dominnico, Eñaut, Escorpion, Guillermina Baeza, Habey Club, JNorig , Lebor Gabala, Lemāchet, Lola Casademunt by Maite, Nathalie Chandler, Outsiders Division, Paolo Leduc, Simorra, The Artelier, The Label Edition, Syndical Chamber and Velásquez. Firms from all segments, which combine emerging brands with more consolidated ones, committed and aware of the values of 080 Barcelona Fashion. “We want to take one more step towards the internationalization of Barcelona and its industry,” stressed Marta Coca, head of the fashion area of the Consorci de Commerce, Artesania i Moda de Catalunya (CCAM) and project manager of 080 Barcelona Fashion, during the conference. press of the presentation of the new edition. With an eye on this desire for expansion and innovation, digital art becomes the protagonist this year, and it is precisely through it that the organization seeks to help participating brands adapt to society, to its new ways of consumption. fashion and its relationship with technology. The Moco Museum, one of the sponsors of this edition, has installed five NFTs by the Argentine artist Pilar Zeta, and the famous Misato studio will make an important foray into the conference with a digital “immersive experience” open to the public. It will be in the same modernist venue of Sant Pau, and behind this digital work will be Andrei Warren, a digital artist born in Serbia but established in Barcelona and whose work revolves around technology and art and the interrelation between the two. It is not the first time that Warren works with digital and fashion, as he has previously collaborated with brands such as Marien Serre, Zegna or Mugler.
That same universe will also be shown today in the first fashion show of the day, called 080 Reborn, whose objective is to give visibility and encourage reuse and recycling in fashion. If the first edition of 080 Reborn impacted with a collection created with clothing 100% recovered from second-hand stores, this one will present a line based on denim – created and conceptualized by stylists Fermin
