The expansion of generative artificial intelligence on the Internet continues at a rapid pace and now Amazon is the company that has decided to create a tool with this technology to “eliminate creative barriers and allow brands to produce lifestyle images that help to improve the performance of your ads.”
This is explained by the online commerce giant in its latest Amazon Ads announcement, which has launched AI image generation in beta so that “an advertiser can have independent images of their product on a white background, like a toaster.” ”.
As explained by Amazon, “when that same toaster is placed in a context - on a kitchen counter, next to a croissant - in a mobile sponsored brands ad, click-through rates can be 40% higher compared to ads with standard product images,” the company argues.
Colleen Aubrey, vice president of Products and Technology at Amazon Ads, explains it this way: “Producing attractive and differentiated campaigns can increase cost and often requires introducing additional expertise into the advertising process.”
Therefore, he explains that “providing tools that facilitate and simplify the generation of images is another way to support advertisers and, at the same time, make the ads our clients see more attractive and visually richer”, so “It is a perfect use for generative AI: less effort and better results.”
In short, Amazon ensures that “any advertiser can now use a simple tool to create unique and lifestyle creative resources that make their campaigns more attractive, and at no additional cost.”
