Roger Federer walks fast and smiles. He gets on like a tomato when suddenly an almost martial welcome reception erupts in front of the Rolex stand (radiant with the 60th anniversary of the Daytona and the unexpected arrival of the Perpetual 1908). In pure hand-to-hand style. He looks strange, the king, here and dressed like this, on the street. But mostly excited. Then he admits it. “Just a kid in a store at the Watches and Wonders exhibited in Geneva. Excitement levels", he tweets from home. In no time it adds up to three hundred thousand likes and the haute horlogerie fair that drives collectors crazy becomes the place to be. The place to stop time. Where you have the option of not knowing anything about what is happening in Miami and which is shaking Spain so much.
It is also pure emotion experienced by the Japanese who enter a loop of bows on the other side of the corridor, after learning about Patek Philippe's new products. They have just seen and touched (touch and feel) with their gloved hands a new version of the Grandmaster Chime, which is also double-sided. In other words, a sound and reversible clock, and clear find no better formula than the amazing dance to express its infinite gratitude. A little further on, Julia Roberts steps out of Chopard tall, towering, defying the tiring carpet in the vertiginous heels she disavowed at Cannes seven years ago and in the background, at Hublot, South Korean rapper Lay flutters in front of the unique twelve Classic Fusion Takashi Murakami sprinkled with daisies.
The mess multiplies at Tag Heuer. There, everyone pays tribute to Frédéric Arnault (he's Bernard's son!, they exclaim), its young president, able to celebrate in four languages the 60th anniversary of the legendary Carrera, of which you can see in a showcase ( and is not touched) the commemorative diamond-encrusted version... of laboratory. It costs half a million, he warns. Meanwhile, in Bell
