The Godó Group has bought a majority stake in Experientia Sports
Created in 2021, Experientia S
The company also offers other strategy, commercialization and sponsorship measurement services, as well as audiovisual consulting and a division for the development and production of exhibitions and museums. Among its major clients are relevant companies such as Coca-Cola, Suntory, Skoda, Zurich and Adidas.
Experientia has participated in important projects such as the development of the Legends football museum, which will be inaugurated in the coming days, and the Magallanes and Elcano exhibition. without limits He has recently started collaborating on the Madrid In Game project, created by Madrid City Council with the aim of promoting and professionalizing the video game industry in the capital. Added to these initiatives is the organization of sporting events such as the extreme mountain bike competition Skoda Titan Desert in Morocco and Almeria, the Neom Titan Desert in Saudi Arabia, the Zurich Marathon in Barcelona, the Zurich Marathon in Sant Sebastià or the series of Mussara cycle marches and the Trial Indoor in Barcelona, among others.
With this operation, the Godó Group intends to promote, together with the Experientia S. team
"The alliance with the Godó Group will help boost the growth of Experientia S
Carlos Godó, CEO of the Godó Group, says: "For four years we have been working on our diversification strategy, disinvesting in assets in which we did not have a majority or that were not strategic, and acquiring assets in the field of content and experiences that bring great added value to brands. The operation of Experientia S
Among them are Casanova, a creative agency with great experience in branded content, and the social and influence agency Leaders, now renamed Milkyway. It has also bought campaign activation agency Digital Group and organically created experiential agency Uptivity. This last agency will now be part of Experientia S
All these group acquisitions have been integrated into the perimeter of the We Rock subholding, whose general manager is Jorge Planes, who has led the acquisitions of the companies.
The Godó Group adds these businesses to its wide offer in press, radio and digital. It has very prestigious media with leadership positions in the digital field, such as La Vanguardia, the group's flagship and national journalistic benchmark with more than 140 years of history, or Mundo Deportivo, another of its great headlines, dean of the sports press since 1906. He also leads the radio in Catalonia with the generalist radio RAC1 and the musical radio RAC105. In addition, it also has, among others, products such as Magazine, Vanguardia Dossier, Història i Vida, Libros de Vanguardia, etc.
