Barcelona is the best city in Southern Europe to live and work in, thanks to its attractive entrepreneurial ecosystem, an excellent postgraduate education system and an attractive lifestyle, according to the City talent index report which is drawn up by the technological consultancy NTT Data in collaboration with Barcelona Global and which measures the capacity of cities to attract and retain talent.
The Catalan capital is the first Spanish city in this ranking that continues to lead London, followed by Paris and Zurich, and although it is listed as the best in the south of Europe, in the general classification it is necessary to go down to position number 12, d 'a total of 32 European cities, to find it. The analyzed cities are in the top 50 in terms of regional GDP and population. The report evaluates the metropolises based on 50 indicators from organizations such as the OECD, Eurostat, the World Bank and UNICEF.
Barcelona stands out for its entrepreneurial ecosystem and for the possibilities of pursuing postgraduate studies in the city at some of the business schools with the most international recognition, something that often, as Barcelona Global points out, encourages students from these courses to undertake the his own business. In this sense, Barcelona occupies the third position, behind London and Madrid.
According to Xavier Rovira, managing partner of NTT Data Barcelona, "Barcelona's ecosystem is particularly dynamic, a circumstance that means that everything related to innovation has a plus of growth in this city".
If there is one aspect in which Barcelona is on top of everything, it is in lifestyle, an indicator in which it occupies the first position with a difference of more than twenty points compared to London. According to this report, Barcelona is characterized by promoting the quality of life with a good cultural offer, high tourist interest, first-class public services for citizens, a powerful transport system and an environmental environment that invites you to enjoy it.
Among which stand out the need to improve the business fabric through the promotion and attraction of large initiatives and projects, the transformation of the city into a benchmark in sustainability, and the improvement of the regulatory and fiscal framework, with the consolidation of the startup law
According to Mercè Conesa, director general of Barcelona Global, "talent attracts talent" and that's why Barcelona "must focus on providing tools to local talent to maximize their opportunities and develop their professional career in the city ” at the same time that “we attract international profiles that can help improve the competitiveness of companies”.
