And now, the Apple glasses

The accelerated cascade of events that digital life gives us every day also continues to run rampant.

Oliver Thansan
Oliver Thansan
05 April 2023 Wednesday 23:58
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And now, the Apple glasses

The accelerated cascade of events that digital life gives us every day also continues to run rampant. In three weeks of GPT-4 we have seen many of the wonders, but also the great risks, that artificial intelligence can bring us. Even among those most knowledgeable about this technology, many voices wonder whether a species that considers itself intelligent will find a way to use this great advance without harming itself, or whether we will continue to stumble along the same eternal stone. The letter signed by more than a thousand people last week calling for a halt to the development of such AI may sound naïve, but it is actually sensible.

But the technological current does not accelerate only on one side. Just as a name as unpopular as ChatGPT has already made its way into our conversations, we may learn some new ones this year.

Officially, no one at Apple has talked about glasses as a new product, but it's possible that exactly two months from now we'll be talking about them. This week, Apple CEO Tim Cook talks in an excellent interview with GQ magazine about the company, the legacy of Steve Jobs and how he coped with the change in leadership. The text approaches Cook's personality to make it clear how Apple has become the most valuable company in the world after losing its great inspirer.

In addition to the almost always accurate leaks from the Bloomberg agency, there are other clues, such as mentions in Apple apps of a system called realityOS or xrOS. On the other hand, although Cook does not talk about any new products - to be presented, presumably, on June 5 at Apple's developer conference (WWDC) in Cupertino -, he does talk about "an environment that it can be even better than the real world, and it is through the overlay of the virtual world”. "I think it's something exciting. Especially if it can accelerate your creativity or help you do things in your day-to-day life that you never thought you could do differently", he adds.

The journalist reminds him that he once hated Google Glass, which ended up in the dustbin of Silicon Valley history. “ Steve –Jobs– taught me very well never to marry my old convictions; that if something new emerges that confirms that I'm wrong, I have to admit it and move forward instead of entrenching myself in my point of view", says the Apple leader.

In the interview I did with Cook in September for La Vanguardia, we also talked about augmented reality. With a twinkle in his eye, he said that he found it so useful that "one day we'll wonder how we went so long without it". You can prepare yourself, because that day may be near.