In recent years, the digital world has advanced exponentially and has left many professionals and companies that are still considering whether to adapt to digitalization out of the game. The opportunities it offers and the problems that not betting on it can cause are decisive and make it practically a necessity.
Javier Molero, co-founder of Marketing Paradise, believes that this is something fundamental: “Currently, a large part of the business moves digitally, it is where any company goes to look for professionals, services… therefore it is vital for the present and future. of a professional to be active in the digital world,” he says.
For Molero, digitalization is “opening a new window that gives us visibility and notoriety” in today's crowded world: “It is increasingly necessary to show up in the digital environment to be present when a company seeks our services, It is very counterproductive for the business to stay behind in this,” he explains.
Companies are not left out, since “today, any self-respecting company that wants to grow and evolve must have a digital strategy in mind,” according to Molero, who highlights that “the digital world can give you greater visibility.” that would never come if you are not present online.”
However, simply being online is not enough: “Equally important is being aware of being in ‘the cloud’ as the way to do it. That is why having a good strategy from the beginning means that companies have a roadmap that is aligned with the company's objectives and in this way it is easier and more likely to satisfy them,” he comments.
Those companies in non-technological sectors that want to begin their digitalization process must be “aware of the challenge that the company has ahead of them, know that this process is not immediate, but rather has very marked times” and that “it is vital to be aware and want to truly digitize so that all that effort makes sense,” says Javi Molero.
For this reason, those responsible for the company must "look for a company specialized in carrying out this process, since it is very important to know the digital world, and someone specialized to guide you in the process will help it to end successfully."
The digital transformation of companies is a highly sought after process today and requires adequate training to adjust to the market and not take false steps that may end up being counterproductive with the stated objectives.
With the Master in Electronic Commerce and Digital Marketing you acquire the necessary skills to lead projects in digital environments. You achieve the integration of digital marketing techniques with eCommerce, which enables you to create and manage digital projects that enable good economic results for our organizations.
The Master's Degree in Digital Marketing, Communication and Social Networks will help you understand and design communication and digital marketing strategies, and thus be an outstanding professional, capable of creating incredible dissemination campaigns for any company.
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